Proposal for Grant to 4am Marketing (LBP Marketing Services)

Shutter DAO DAO Proposals
1

Shutter DAO 0x36

Proposal to Hire 4am Marketing (Community Engagement Services)

Status: Proposed

Author: Dane Elliott, Founder and CEO at 4am Marketing

Created: 31 January 2024

Summary

Provide a grant to 4am Marketing for community growth and engagement services in support of the SHU LBP on Fjord Foundry (February & March 2024)

4am Marketing

Intro

4am Marketing is an international team of over twenty blockchain experts and social media specialists. 4am Marketing has experience incubating over 70 projects. 4am Marketing has a strong understanding of the community needs of projects and the solutions to implement in order to achieve long-term success.

Goals

  • Increase community size (Telegram, Twitter, Discord, Reddit, etc.)

  • Increase community engagement

  • Promote branding, aesthetics and design

  • Increase project legitimacy

  • Increase FOMO

  • Prevent and minimize FUD

  • Maximize IDO participation and ROI

Methods

  • 24-hour activity monitoring and engagement

  • Non-bot user growth

  • Experienced content creators (infographic and graphic design)

  • Seasoned blockchain article- writers

Portfolio

Client Activities Achievements
Step.app (FITFI) *Content - articles, Tweets

*Community Management and Engagement on Telegram & Discord

*Social Media Management (Likes, RTs, Comments, Claps)

*Soft Shilling - Twitter & Reddit|*Were instrumental in their prelaunch fundraising, helping them fundraise and become the largest IDO on DAOMaker, later paving the way for listings on OXK, Huobi, Bybit, Gate, and Crypto.com

*Actively supported post-launch, where over 115k users from 88 countries have downloaded the dApp

*Assisted them in paving the way to onboarding Usain Bolt as an ambassador

*Played a pivotal role in them achieving a $40m market cap (approximately 150x) and then back to $30m after the bear run

*Helped them effectively rebrand in December 2023| |LeverFi|*Content - articles, infographics

*Community Management and Artificial Engagement on Telegram & Discord

*Social Media Management (Likes, RTs, Comments, Claps)|*Helped them pump 270% in three days post-launch

*Helped maintain primarily positive market cap growth since launching, reaching $85m

*Have seen many prominent CEX listings, including Binance, Gate, MEXC, and Bybit.| |BendDAO|*Content - articles, infographics, website content, FAQs

*Community Management and Engagement on Telegram & Discord

*Social Media Management (Likes, RTs, Comments, Claps)|*Helped successfully launch their mainnet on Ethereum, a significant milestone in the history of NFT collateralized lending| |Dogelon Mars|*Organized monthly events globally

*Weekly Ideation Meetings

*Content - articles, Tweets, and topic outlines

*Partnerships

*Ambassador program|*Introduced and forged connections with key team members in the Solana ecosystem

*Responsible for securing a notable partnership with xSwipe

*Successfully set up and assisted in maintaining an active ambassador program

*Spearheaded successful Dogelon Mars meetups in the Philippines, South Africa, Tbilisi, Denver, India, and Tokyo| |Mintlayer|*Content - articles, infographics

*Community Management and Artificial Engagement on Telegram

*Social Media Management (Likes, RTs, Comments, Claps)|*Have seen many prominent CEX listings, including Binance, Gate, MEXC, and Bitmart.| |Izumi Finance|*Content - articles, infographics

*Community Management and Artificial Engagement on Telegram & Discord

*Social Media Management (Likes, RTs, Comments, Claps)|Played a pivotal role in their ability to raise $25m in funding over three rounds of prelaunch

*Helped them to achieve a $20m market cap and get listed in prominent CEXs such as Bybit, Gate, MEXC, KuCoin, and Hotbit|

Proposal

4am Marketing will provide marketing services in February & March 2024, including:

LBP Activities

Stage Goal Activities KPI & Target
Pre-LBP Simulate a large, active community in order to attract users, thought leaders, liquid token funds, and other strategic partners Create quality content on Telegram and Twitter

Utilize our network of Telegram and Twitter accounts to create regular, high quality, project-related activity|Increase Telegram members and Twitter followers by over 20k each| |LBP|Maximize participation in the LBP|Increase FOMO, price-related discussion and GIF meme utilization to excite and stimulate the community at this critical moment

Provide 24/7, high-capacity, multi-admin support to answer questions in real time and maintain a positive and healthy community atmosphere|LBP participants of 1,000 or more| |Post-LBP|Maintain an active and healthy community that is able to both retain old users and accommodate new members|Utilize army of accounts to support project activities and events

Regularly release updates and quality content to communicate product development to the community|Increase Telegram members and Twitter followers by 10% month on month

Slow and steady increase of SHU token price (no pump and dump after LBP)|

Ongoing Activities

  • 24/7 community management on Telegram and Twitter

  • Daily group activity, targeted FOMO-promotion and FUD-prevention

  • Customized GIF meme package (Telegram: Join Group Chat)

  • Community Engagement for Reddit

  • Community Engagement for Twitter

Payment Terms

Shutter DAO 0x36 will make 2 disbursements to 4am Marketing to their wallet address - 0xA42498f6FCcFD2FdB3Dbebe4C396AdD0d9925a61:

  • Transaction 1: 150,000 SHU tokens (100% locked until 18 March 2024) upon approval of this proposal on Fractal

  • Transaction 2: Up to 2,500 USDC within 30 days of the completion of the deliverables above

Shutter DAO 0x36 will vote by 31 March 2024 on a follow-up proposal to provide 4am Marketing with an additional grant for ongoing monthly marketing services.

Platform

Fractal

Vote

  • Vote “YES” to provide a grant to 4am Marketing for community growth and engagement services in support of the SHU LBP on Fjord Foundry

OR

  • Vote “NO” to not provide a grant
2 Likes
2

I definitely vote YES and expect you guys to go over the limits and successfully execute like noone ever before! =) go go go!

1 Like
3

Utilize our network of Telegram and Twitter accounts to create regular, high quality, project-related activity

The current proposal does not include clear plan, but only gives vague claims about “utilising accounts” which is usually an indication of bot-driven spam. This is troublematic, because if Shutter is branded as bot and influencer shilled shitcoin, it is going to cause long lasting damage to the brand of Shutter.

I am voting no on this proposal.

If a marketing agency wants to create a content plan, please submit the proposal for the

  1. actual content that is going to be created - list of article draft titles and posts
  2. who is the writer and their track record - list of their past articles
  3. how the content is distributed
  4. how many hours the team works on the content and distribution
  5. accountability: how does DAO can verify the result and decide not to make any further transaction
2 Likes
4

I would suggest extending the locking period on the SHU token compensation as some other proposals adopted

1 Like
5

I would agree with this point

1 Like
6

I, personally, do not think this proposal is a great fit for Shutter in terms of possibly portrayed image that might get associated with the project or Shutter brand, nor does it seem to provide great value to the Shutter DAO 0x36.

Disclaimer: The views and opinions expressed in this post are solely those of the author and do not reflect the views or opinions of any organizations or employers with which the author may be affiliated. This post’s content is the author’s property and not any organization or its employees.

The author does not intend to offend any religion, ethnic group, club, organization, company, individual, or anything or anyone else. Any content in this post is the author’s opinion and should not be considered investment advice.

The information in this post is provided for informational purposes only and should not be relied upon as a source of advice. The author is not responsible for any errors or omissions in the content of this post.

7

hey @4amdane , as a delegate i have to push back on this proposal,

  • the DAO currently don’t have any USDC or any other assets that it can disperse,
  • The Proposal also lacks clear deliverables and methods to evaluate those deliverables.

if it wasn’t clear, the 0x36 DAO is a separate DAO and is not responsible for Shutter network’s Socials, are you proposing different socials and marketing channels?

1 Like
8

Thanks for your honest feedback miohtama! I should mention that we never use bot accounts. 100% of our accounts are manned by actual crypto traders and that is a guarantee we are willing to stand by. Regarding our articles, we employ writers who are not only experienced in blockchain technology but also possess specialized knowledge in their respective subjects. For your reference, please find a curated list of some of our articles here.

1 Like
9

“Simulate a large, active community”?

How can I ever get behind someone that prefers to “simulate” a community than to spend efforts creating one?

1 Like
10

Thanks for the proposal, Kleros Labs will vote “no” due to concerns with the proposal’s deliverables, ethical implications of “simulated community engagement” and the fact that we don’t have any USDC in Treasury. We do believe it’s important to have Service providers aligned with Shutter’s core values and objectives.

1 Like