Provide a grant to brainbot gmbh to expand marketing activities

Shutter DAO DAO Proposals
1
Proposal Title Author Phase Type Date Created
Provide a grant to brainbot gmbh to expand marketing activities brainbot gmbh I On-chain 8 May 2024

Long Title

Provide a grant to brainbot gmbh to expand marketing activities around the initial mainnet launch of Shutter for malicious MEV and censorship prevention, and to increase value communication

Proposal

Provide a one time grant to brainbot gmbh for:

  • 180,000 USDC, and

  • 60,000 SHU (100% unlock on 1 April 2025)

Background / Motivation

brainbot and key partners are preparing for the initial mainnet launch of Shutter for malicious MEV and censorship prevention in late June / early July 2024. (If you are reading this post, then you likely already know about this mainnet launch. We will make a formal announcement when we and our partners are ready.)

brainbot recently hosted a week-long marketing workshop with an external marketing consultant, in which we:

  • revised Shutter’s positioning and USPs

  • identified of our target audiences

  • created target audience personas

  • outlined the target audience journeys

  • identified “friendlies” and influencers which we can leverage to spread/amplify our message

  • outlined a launch campaign

  • defined of our “North Star” metric and marketing OKRs

brainbot seeks a grant to:

  • expand Shutter marketing initiatives overall

  • amplify the launch campaign in the coming months to grow the ecosystem

  • communicate the Shutter advantages to a wider audience for higher adaption and clearer value contribution

Outline

Resources

This grant would allow brainbot to allocate relevant marketing resources to this initiative, including:

  • an experienced Head of Marketing to plan an orchestrate the activities and campaigns

  • specialist agencies for specific tasks (design, public relations, activation, etc.)

Activities

This grant would allow brainbot gmbh to implement more sophisticated and broader marketing campaigns, possibly including:

  • rebrand Shutter

  • create of the Shutter story (inc casting a hero and enemy - and their epic struggle)

  • create supporting brand and design assets

  • create cohesive brand architecture, encompassing Shutter and its main products/applications

  • engaging KOLs to speak out about the problem and our solution

  • garner media coverage from high authority sites and media

  • increase Twitter followers and engagement

  • conduct activations at EthCC and other key events

  • creating tools to ensure users know that Shutter protects their transaction (and the impact of that protection)

  • conduct promotional activities for those who use and promote Shutter

  • conduct surveys of target audiences before and after launch

Impact

This grant would ideally result in the following impacts:

  • raise awareness of malicious MEV and censorship

  • raise awareness of the USPs of the Shutter solution (e.g. - decentralization)

  • increase the percentage of protected transactions compared to vulnerable transactions

  • create the perception that Shutter creates a “safe” environment for transacting

  • establish Shutter as a “solution leader” and a “thought leader” in the Ethereum and Gnosis ecosystems

Grant Disbursement Schedule

Shutter DAO 0x36 will disburse 180,000 USDC and 60,000 SHU (100% unlock on 1 April 2025) to brainbot gmbh upon approval of this proposal.

Platform

Fractal (on-chain transfers will be executed if the proposal is approved)

Executable Code for Fractal

Transaction 1 - Transfer 180,000 USDC


Target Address: 0xA0b86991c6218b36c1d19D4a2e9Eb0cE3606eB48

Function Name: transfer

Function Signature: address,uint256

Parameters: 0xB476Ee7D610DAe7B23B671EBC7Bd6112E9772969, 180000000000

ETH Value:

Transaction 2 - Approve 60,000 SHU to VestingPoolManager


Target Address: 0xe485E2f1bab389C08721B291f6b59780feC83Fd7

Function Name: approve

Function Signature: address,uint256

Parameters: 0xD724DBe7e230E400fe7390885e16957Ec246d716,60000000000000000000000

ETH Value:

Transaction 3 - Transfer 60,000 SHU into the Vesting pool for brainbot gmbh


Target Address: 0xD724DBe7e230E400fe7390885e16957Ec246d716

Function Name: addVesting

Function Signature: address,uint8,bool,uint16,uint64,uint128,uint128,bool

Parameters: 0xB476Ee7D610DAe7B23B671EBC7Bd6112E9772969,0,false,1,1743465600,60000000000000000000000,60000000000000000000000,false

ETH Value:

Voting Options

Vote “YES” to provide a grant to brainbot gmbh

OR

Vote “NO” to not provide a grant

OR

Vote “ABSTAIN” if you do not have an opinion but want to help the vote reach quorum

License

CC0: This work is marked with CC0 1.0 as dedicated to the public domain.

5 Likes
2

While I am sure this grant will pass, for this and other grants, what kind of transparency there is on spending of the given grant?

I’m asking this in the name of good governance. Especially for those who have bought/are planning to buy SHUT on the secondary market, handing out $100ks based on half a page of forum posts might make Shutter DAO look like a cabal of insiders. Good governance encourages positive public scrutiny and attention to DAO activities.

  • How the spending of the grant is reported
  • How often it is reported
  • Instead of upfront payments, I suggest using streaming payments and good reporting practices as the requirement to keep the stream on

See the recent APE incident:

image
image1103Ă—1200 83.3 KB

3 Likes
3

I realize I am a little bit late on this one, but would it be possible to see some of the things that we’re concluded during this 1 week workshop? Having a plan is really good and I am happy to hear that this happened, but it still seems a bit up in the air. Is there already a Head of Marketing in mind? Sounds quite short notice to onboard such a person in time for mainnet launch and ethcc activities.

Also, what’s the reason for a rebrand? Was it the opinion of this marketing consultant that it would be beneficial to do?

Side note: It seems very rushed when the initial forum post is created only three days before the onchain fractal vote is created. Especially when there is a comment that raises very relevant questions that hasn’t even been addressed by brainbot gmbh.

1 Like
4

Hi @czepluch -

Thanks so much for your feedback. Let me share some additional info about the proposal. See below. Please let me know if you have follow-up comments or questions. Happy to discuss further.

Would it be possible to see some of the things that we’re concluded during this 1 week workshop? Having a plan is really good and I am happy to hear that this happened, but it still seems a bit up in the air?

Yes! I’m happy to share the products of the workshop. I don’t think it is appropriate the share them on the Forum, so I will DM you with details. If anyone else would like access, please let me know.

Is there already a Head of Marketing in mind? Sounds quite short notice to onboard such a person in time for mainnet launch and ethcc activities.

Head of Marketing: The external consultant who led the workshop has also agreed to join brainbot gmbh as our full time Head of Marketing on a trial basis for the next 4 months. He has already been onboarded to the Shutter project and he is already creating significant value.

Specialist Agencies for Specific Tasks: We are currently identifying and selecting these agencies.

What’s the reason for a rebrand? Was it the opinion of this marketing consultant that it would be beneficial to do?

The Shutter name and brand will not be going away. :smiley: But the workshop revealed that we have a number of opportunities to streamline the Shutter brand and communications, which will help us communicate and convert target audiences. See the list of Activities for details.

It seems very rushed when the initial forum post is created only three days before the onchain fractal vote is created.

We would like to move quickly on this. A couple reasons: 1) The community has called for more and better marketing and communications - and we are responding accordingly. 2) The initial mainnet launch of Shutter for malicious MEV and censorship prevention is a very significant milestone for the project and community - and well-developed marketing is instrumental in ensuring it is a success. That said, we are moving forward within the usual processes and timeframes established by Shutter DAO 0x36 for making decisions.

1 Like
5

Thanks for the clarifications. Happy to hear a head of marketing is already onboarded. That will definitely help significantly to reach those goals in time.

Regarding the “following the process established by the DAO” I was mostly referring to the fact that there were unaddressed open questions in this thread, but the proposal was created onchain anyway, which gives the impression that the very valid feedback and issues raised by the comment were just ignored.

1 Like
6

I am also of the opinion that it is good to have a plan and market Shutter. But would be great to share a bit more on the plan, who will execute, and how long this plan will last.

1 Like
7

Hi @han -

We do have a marketing plan, but I don’t think it is appropriate the share it on the Forum, so I will DM you with details. I am also happy to share it with other DAO members upon request.

1 Like
8

I have voted against this proposal, because I think it goes too much against the spirit of the DAO. Not enough transparency to the general community about what the money will be used for. I did look at the slides that Loring offered to share and I think they look good in general, but the fact that it’s not shared in this forum post and that the comment from @miohtama asking about accountability and suggesting some kind of money streaming based on reaching some goals, was not addressed at all, makes me vote against this proposal.

I think we need to make sure that there’s transparency and accountability for all proposals to the DAO. Especially for an amount as significant as this. Even if the proposal is coming from the company that initially started Shutter.

I would happily vote yes to a proposal that is focused on marketing efforts in an accountable and transparent way, because it is indeed important.

1 Like
9

Intro

Shutter DAO 0x36 recently approved a grant to brainbot to expand marketing activities. Thank you so much for everyone who voted on the proposal!

  • 80% (40M votes) Yes
  • 20% (10M votes) No

Introducing Anthony, Head of Marketing

I’d like to introduce Anthony - @caravello00 - who recently joined the brainbot team as Head of Marketing. Please feel free to add him to smaller working groups and/or reach out to him for a 1:1.

Expanded Marketing Activities

You’ll see expanded marketing activities starting immediately and then ramping up over the next couple months.

To kick things off, Shutter is launching “Defenders of the Crypto Realm” - a movement of individuals and organizations dedicated to ensuring that crypto is a level playing field - fair and accessible to all. The movement will expose manipulators, educate the community, and mobilize a wide range of allies (users, dapps, blockchains, academia, media, associations, regulators, and more). You can publicly signal your support by adding :shield::crossed_swords: to your Twitter profile.

Additionally, Shutter is introducing “Sir Shieldswell” - the mascot and team captain of the movement. You can meet Sir Shieldswell (and snap a selfie with him) at key events this summer, including: Dappcon, web3privacy summits, and EthCC. You can also follow him on Twitter at https://twitter.com/SirShieldswell.

As we get closer to the initial mainnet launch of Shielded Trading (i.e. Shutter for preventing malicious MEV and censorship), Shutter will be improving our branding, updating social media accounts and websites, hosting creative activations at key events, activating KOLs, issuing press releases, and much more.

We’ll share opportunities to build the movement. And please reach out if you have ideas for campaigns or collaborations!

1 Like