Growth proposal for Shutter DAO

Shutter DAO DAO Proposals
1

Xposure Today for ShutterDAO

During our pivotal research regarding crypto/blockchain projects, ShutterDAO is a very non-exposed project that we can help to further unlock potential in the current crypto ecosystem.

● Proven Expertise: 6 years in Web3 Marketing and Growth, with a track record of expanding communities, increasing user bases, and boosting revenues. ● Strategic Approach: Initiatives designed to complement and enhance ShutterDAO existing Marketing strategy, focusing on organic growth and engagement.

Web3 Portfolio Growth Marketing Lead for Intellectsoft, Debay, Paypolitan, Unibright & more.

Key results: ● Built a growing community from scratch: 73K+ members, +/-5% MOM ● About 80% of the tx volume generated through Marketing efforts ● 11K+ UWA, $1M+ tx volume in under 8 weeks through Marketing campaign

Marketing & BD for LUKSO

Key results: ● 150% community growth ● Reduced incoming support requests by 60% ● Established KPI tracking & reporting processes using GA among others

Goals To support the ShutterDAO community during this crucial time by providing organic, educational and engaging deliverables that complement existing internal and external Marketing strategies fostering growth and community participation.

Proposal

Strategic Initiatives covering: ● An Educational ShutterDAO Onboarding Program: Proven track record for general community growth and retention. A community onboarding program teaching about MEV and the importance of using ShutterDAO to prevent frontrunning and MEV bots ● Write 1 PR article: Provide a strategic article that highlights ShutterDAO’s current unique selling point, the easiness and pros of ShutterDAO’s implementation of anti-frontrunning in comparison to the current measures being taken in other ecosystems ● 1 Execution Plan for Educational Co-Marketing Activities: Lay out a plan for Co-Marketing efforts with ShutterDAO partners via X (Twitter) which fosters an environment of continuous learning and engagement. ● Support in Content Creation and Sharing in Relevant Communities. ● Find the right KOLs for ShutterDAO so that the marketing campaign is not based on singular-services but is a full-fledged marketing campaign crossing several platforms.

Implementation Timeline of Deliverables The proposal is based on a 4-week timeframe in close collaboration with ShutterDAO and individual community members to seamlessly align with ShutterDAO’s goals.

Initial Phase (Weeks 0-1): ● Preliminary research on growth strategies regarding the current created users of ShutterDAO under the ShutterDAO community and across several media forum ● Create 1 Educational ShutterDAO Onboarding Program to welcome new members ● Organically create several forum threads related to ShutterDAO ● Organically comment/recommend about ShutterDAO and the easiness and pros of using ShutterDAO to go against frontrunning and MEV bots ● Have our in-house team post organic snippets regarding ShutterDAO in several Telegram/Discord groups regarding the easiness of use and easiness of implementation of the ShutterDAO protocol

Mid-Phase (Weeks 1-3): ● Submit the Onboarding Program for community feedback and optimize it ● Write and submit 1 PR article for publication ● Launch the Onboarding Program ● Slowly include KOLs from Twitter/X & YouTube in the marketing campaign ● Increase the amount of forum-alike threads on several platforms ● Provide cross-reference information on threads regarding the KOL content

Final Phase (Weeks 4-5): ● Provide cross-reference trending threads for ShutterDAO, the cross reference would be made to either PR articles/ KOL’s or both ● Provide suggestions for website content edits to improve engagement ● Provide 1 execution plan for educational X (Twitter) spaces around ShutterDAO and the roadmap for the project for the future ● Support by creating and sharing content across channels during the timeframe

Conclusion This proposal offers a strategic blend of education, engagement, and growth initiatives tailored to ShutterDAO’s current phase and future ambitions based on existing strategies.

1 Like
2

Thanks for the proposal!?

While the proposal for the growth plan of Shutter DAO appears comprehensive and well-structured, several critical questions and challenges need addressing to ensure its effectiveness and feasibility:

  1. Measuring Success: How will the success of these initiatives be measured? Clear key Performance Indicators (KPIs) established upfront are essential to accurately evaluating the proposed activities’ impact.
  2. Community Engagement: How will you ensure sustained community engagement beyond the initial marketing push? Community building requires ongoing efforts and a strategy for retaining members beyond the duration of the proposed plan.
  3. Educational Program: When an educational onboarding program is mentioned, what educational materials and formats will be used? Will there be interactive elements or workshops to ensure effective learning?
  4. PR Article Impact: How will you ensure that the PR article gains visibility and reaches the target audience? Writing and submitting an article without a robust distribution and promotion strategy may not guarantee significant exposure.
  5. KOL Selection Criteria: What criteria will be used to select Key Opinion Leaders (KOLs) for the marketing campaign? It’s crucial to ensure that chosen influencers align with Shutter DAO’s values and resonate with its target audience.
  6. Timeline Realism: Is the proposed timeline realistic for the scope of work outlined? Some tasks, such as incorporating community feedback and publishing PR articles, may require more time than allocated.
  7. Content Creation: How will you ensure the quality and consistency of content created and shared across different platforms? Maintaining a cohesive brand voice and messaging is essential for effective communication.
  8. Budget Consideration: What is the budget allocation for executing these initiatives? It’s important to assess the financial resources required and ensure they align with Shutter DAO’s budgetary constraints.
  9. Risk Mitigation: Have potential risks and challenges been identified, and what contingency plans are in place to address them? It’s crucial to anticipate obstacles and have strategies to mitigate their impact on the success of the growth plan.
  10. Long-Term Sustainability: How does this growth plan contribute to Shutter DAO’s long-term sustainability and growth? Considering how these short-term initiatives align with the project’s overarching goals and vision for the future is important.

Addressing these questions and challenges will help strengthen the proposed growth plan for Shutter DAO and increase its likelihood of success in unlocking its full potential within the crypto ecosystem.

1 Like
3

This would be a “no” from me. I don’t think growth like this is what Shutter needs to focus on right now and I also don’t think that when they do it should be done in the way outlined above.

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4

I’m sorry, but this is just impossible to read. Without applying proper formatting to a proposal, it makes it seem like you might be obfuscating details so people might blindly vote to approve the proposal or that you just did not want to take the time to lay it out properly.

5

I appreciate your response, and we understand the questions. Would it be possible to for example schedule a call with council members or a group of people who can represent ShutterDAO? We would like to answer all of the concerns in such a way that there would be no miscommunication, in our opinion, this would be in a meeting.

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6

This was not what we meant to do. We could restructure the whole proposal if that would help.

1 Like
7

The forum supports MarkDown for formatting, feel free to edit the post as you see fit :blush: