Proposal for Grant to Tailored Agency (LBP Marketing Services)

Shutter DAO DAO Proposals
1

Proposal for Grant to Tailored Agency (LBP Marketing Services)

Status: Proposed

Author: Jiraiya - Founder at Tailored Agency

Created: 31 Jan 2024

Summary

Provide a grant to Tailored Agency for marketing services in support of the SHU LBP on Fjord Foundry

Context

Shutter DAO 0x36 had voted 91% in favor of running a Shutter Token (SHU) LBP on Fjord Foundry. Hiring an experienced marketing agency is critical for running a successful LBP.

Marketing agencies play a key role in the successful implementation of an LBP. They increase awareness of and excitement for the project and the LBP among relevant communities - including backers of other LBPs, end users, clients, partners, VCs and liquid token funds, DEXs / CEXs, and technology enthusiasts. This, in turn, increases broad participation in the LBP, allowing for efficient price discovery and a healthy post-LBP token price.

Proposal

Tailored is a full-stack web3 agency that provides customized solutions (including development, design, ghostwriting, and marketing) for a wide range of clients. Tailored has deep experience managing and promoting Fjord Foundry LBPs, including some of the most successful recent LBPs: Vector ($5.78M+) and LENX ($10.22M).

Tailored Agency has provided extensive KOL support and management services to notable industry leaders such as MUX Protocol, Curvance, Metastreet, and many more.

Tailored Agency will provide marketing services, including:

  • Organic, personalized marketing strategy

  • 8+ unique long-form pieces (X Threads) published by 8 different key opinion leaders (with over 250,000+ followers collectively), educating their audience on the unique value propositions of Shutter Network with a call-to-action towards the raise on Fjord Foundry.

  • 2 newsletter mentions (with over 30,000+ subscribers collectively, with an average opening rate of 40%), spotlighting Shutter Network’s LBP on Fjord Foundry.

  • Full access to Tailored Agency’s network (market makers, VCs, thought leaders, analysts, protocol founders) for future needs.

  • Dedicated relationship manager available 24/7

Shutter DAO 0x36 will make 2 disbursements to Tailored Agency to their wallet address on Ethereum Mainnet - 0x4a356947348d1d17d8989E54720b4e76cb2857e1.

  • Transaction 1: 150,000 SHU tokens (100% locked until 18 March 2024) upon approval of this proposal on Fractal

  • Transaction 2: 0.75% of the LBP USDC final raise (up to 15,000 USDC) within 30 days of the completion of the deliverables above

Links

Platform

Fractal

Vote

  • Vote “YES” to provide a grant to Tailored Agency for marketing services in support of the SHU LBP on Fjord Foundry

OR

  • Vote “NO” to not provide a grant
4 Likes
2

I vote yes for the proposal. But it will be better if the community could make the final decision for which kol will make the post. And I think the lock up period for the transaction 2 should be longer .

2 Likes
3

Yes. Will Shutter have any say in who those KOLs are? Agreeing with Frank that this would be good.

1 Like
4

I spoke with earlier Tailored client and they were happy.

6 Likes
5

The whole purpose of this service is to enable someone with expertise to exercise their judgement on who the ideal KOL would be to facilitate this campaign.

I will personally be fronting the cost of all of these KOLs, since a large portion of the compensation is based on the performance of the raise, it is in my best interest to pick the ideal candidates that can best support Shutter Network during the LBP, maximizing the amount raised during this event.

With respect to the Transaction 2, this is denominated in USDC - I’m curious to understand why that needs to be locked up.

2 Likes
6

We also spoke with some Tailored clients and looks they are positive about the service.

Hope your guys can address any other pop up questions and we are lean to support this proposal.

4 Likes
7

I’ve addressed the questions by Franklivid, and also answered CoinIX’s question within the same response.

1 Like
8

I spoke with 2 Tailored clients (one LBP client + one other client). Both highly recommended working with Tailored.

4 Likes
9

Thank you for this proposal @Jiraiya. At Kleros Labs we acknowledge the critical role of a proficient marketing agency in ensuring the success of an LBP. We agree in principle with the need for such marketing expertise.

However, in the spirit of due diligence and to ensure we are making the most informed decision for the benefit of the Shutter DAO, we propose to also explore alternatives.This will not only provide us with a benchmark for evaluating the offerings and costs but also potentially bring fresh perspectives and strategies to the table. Agreed that having a list of this KOL would be a must to ensure they are aligned with Shutter Network.

So if any member of the DAO has some contacts with such agencies focused on Web3 growth I guess it is time to have them do a proposal. Also a big thanks to the DAO members @miohtama, @loring and @han that talked with Tailored clients. That’s a very positive side to having good feedback from them.

Kleros Labs

4 Likes
10

Generally agree and think Tailored Agency would be a good fit. Would echo the requirement of having the list of proposed KOLs before going full-on with them just to ensure they align with the values and long-term thinking of Shutter.

2 Likes
11

To clarify on this, the role these KOLs would play would be one that is short-term, with the objective of educating the community of the unique value proposition of Shutter Network with a call-to-action towards the LBP.

This engagement is short-term in nature, so I’m curious to understand why there needs to be long-term alignment between the KOL and Shutter.

If, in future, we put forth another proposal to contract KOLs to represent Shutter as educators in the space, then long-term alignment between the KOL and Shutter is imperative - this, I fully understand and agree with.

2 Likes
12

Hi Folks,

Can anybody point out Alternatives to Tailored Agency for LBP Marketing Service? I think its crucial to separate that vote:

1st Do we want/need a LBP Marketing Service? Yes/Now 2nd Which Agency do we go with (Agency 1 vs Agency 2 (vs Agency 3) → To decide one we can trust and work with now and also in future.

But for sure

1 Like
13

I think that is a good idea. There is another proposal of alternative marketing agency currently.

2 Likes
14

Can you give us some more details about that conversations and clients?

1 Like
15

Hey everyone,

Congratulations to everyone for concluding a $8.31m raise on Fjord Foundry.

Thank you for the trust & opportunity to work alongside Shutter.

Here’s a summary of the deliverables we produced:

10x threads:

https://twitter.com/BringMeCoins/status/1761083410989334924

https://twitter.com/Cryptoloss1/status/1761074987669311587

https://twitter.com/DeRonin_/status/1761717273339855356

https://twitter.com/Defibecc/status/1760635583427408366

https://twitter.com/eli5_defi/status/1760288361053552725?s=20

https://twitter.com/CryptoGideon_/status/1760741267598921897

https://x.com/belizardd/status/1761377887213756555?s=20

https://twitter.com/SaraIdahosa/status/1760587402936979933?t=WNCAK0cO5Kth6kxIzNl2Qw&s=19

https://x.com/Alvin0617/status/1761402098732937549?s=20

https://twitter.com/monosarin/status/1760331899250356610

2x newsletter spotlights:

Overall, we generated 164,800 impressions via the 10 threads and an extra 13,320 via the 2 newsletter spotlights stimulating authentic interest in Shutter Network across various regions including, but not limited to the US, Europe, Turkey, and Taiwan by leveraging the reach of regional KOLs.

We look forward to future opportunities to collaborate with Shutter DAO 0x36 to further establish presence, adoption, and usage.

4 Likes
16

Thank you for providing an update!

3 Likes
17

Sorry, I missed this message. But I am not sure they would be ok to disclose back then. Glad it went well at least looking from the outset.

1 Like