In terms of end-user awareness and content Cow.fi has a treasure trove of blog posts.
Shutter is indeed a B2B solution but fortunately we can take inspiration from many such projects. For example Lifi (a bridge aggregator and crosschain swap SDK) has been publishing early on about bridges classification (systematization of knowledge kind of posts) and actively co-marketing with their customers on podcasts, case-studies etc. I’m far from a marketing person but it seems relevant.
Very good breakdown!
% growth across community and social media channels including X (formerly Twitter), Blog subscribers, Forum
Number of reads, % successful quiz completion
% increase in participation on Snapshot with DAOs using shielded voting (Applicable at a later stage, not in the initial phase)
Website visits
Attendance in educational content, such as X Spaces
In these metrics, only % increase in the participation of DAO should count. Other metrics are easily gameable and focus on quantity, not quality. This metrics reflect “Shutter marketing” not “Shutter onboarding” and seems to be a general Web3 marketing campaign which often yields to spammy results.
If the goal is Shutter onboarding then we should first discuss
The idea is really good, but it might not be good fit as it is for Shutter, and maybe some tweaking on the goals and methods can crystallize it better.
@miohtama , happy to see your involvement in the topic. Obviously, there is a classification of more to less important KPIs when it comes to any marketing/growth activities. My point was more about giving full disclosure on what we’ll holistically look at.
There is a process, a funnel to consider, where members/users/the audience go through before ‘converting’, in this case: DAO participation. To evaluate the success of the program and potentially refine where needed, we need to track the results at every step of the onboarding program.
The main KPIs reflect the quality of the initiative (e.g. education, completion rates, DAO-related KPIs,…).
I’ve done extensive research. Galxe is the platform that grants the most flexibility and even allows targeting dev communities via some unique features. It is the most complete and adapted platform to do what we want to do and has the biggest audience. (i.e. they can agree to spread the word about our onboarding plan as a unique use case, for example)
The target audience for this program hasn’t changed. We’re targeting the low-hanging fruits first, considering our goals, and might potentially extend to the dev community, with dev tasks in the future.
Been in crypto since 2017 and I like the idea behind this project ! Cryptomummy is here to support you all the way !
I will support this proposal. I agree what @miohtama said which tech analysing and article will be attract more ppl who truely understand MEV and shutter.But I also think that in crypto we don’t have pure B2B platform we will face to normal user anyway at least the token. So we should do this type of marketing activity, twitter, galxe or others
Pleased to announce that the Shutter Onboarding Program just launched. 
As planned, it’s aimed at educating participants about Shutter and broader MEV-related topics such as front-running, censorship resistance, mempool encryption, etc.
The Onboarding Program:
The Tweet: https://x.com/project_shutter/status/1759981551230615870?s=20
Any support we can get from your side is more than welcome, any likes and/or sharing it with your network is highly appreciated.
Hey friends,
I saw a lot of support for this initiative in the thread. FYI: In a few hours, the votes for proposal 8 will close.
The initial results of the efforts are quite impressive. So far, only one tier of the community onboarding program is live. Within just 4 days, this program has boosted our Twitter following by over 600, engaged 600+ unique participants, and garnered over 2K views of the Shutter page. We’re reaching new audiences, attracting new community members who help spread the word and enhance awareness for Shutter.
Should there be any delays in the deliverables, I will extend the timeframe until completion.
As a reminder: Only 10% unlocking on March 18th.
You can already see the outcomes of the efforts and what’s yet to come. I would greatly appreciate your support by voting on Fractal, since we’re missing a lot of votes to reach Quorum. 