Provide a grant to a design studio and a dev house to create a Shutter DAO 0x36 logo and build/host a Shutter DAO website.
Rationale
Shutter Network recently announced a brand refresh - including new logo, colors, characters, website and social media template.
Shutter Network is the entire community of individuals and organizations which support the development and adoption of Shutter open source technologies.
Shutter DAO 0x36 is an independent organization within the Shutter Network.
As such, Shutter DAO 0x36 should have its own communications assets. The goal is to have something simple, basic and efficient that can be easily recognised.
Logo
Shutter DAO 0x36 should have its own logo, which can be used to:
represent Shutter DAO 0x36
identify the Shutter Token (SHU, the governance token of Shutter DAO 0x36) on bridges, token tracker websites, DEX tracer websites, etc.
Website
Shutter DAO 0x36 should have its own website, which can be used to clearly and accurately communicate about Shutter DAO 0x36:
history
governance set up and processes
key links: Forum, Snapshot and Decent platform
topics related to Shutter Token (SHU, the governance token of Shutter DAO 0x36) including: contract addresses, activations, claims, vote delegation, staking, swapping, bridging, etc.
(Note: the Shutter DAO 0x36 website should be clear that it provides information about SHU in the context of participation in Shutter DAO 0x36 governance - and not financial investment.)
Very much support shutterDAO website being created. We are close to having the staking system live and to offer an “official website” for the DAO could be a good source of truth for members to get the link to the staking system from.
Without a DAO website to come from it becomes easier to do phishing when using mechanisms like the staking.
From our standpoint, we don’t at first read see the need for a separate website for this - perhaps you can elaborate why this is favourable? If it’s simply to display things such as DAO history, governance setup, key links etc., then why not just have a DAO sub-section on the current Shutter webpage? We fear that having multiple storefronts for Shutter might be more confusing for people than anything else.
From our perspective, it is preferred as a separate website as the Shutter Network website is hosted and maintained by brainbot, but we are only a part of the larger Shutter ecosystem a member of the 0x36 DAO.
So whereas the Shutter Network website introduces the visitor overall to what Shutter is and how the protocol and software work, the governance aspect and everything related to 0x36 would benefit from a website dedicated to those topics.
I would be supportive of this proposal if it were for a small grant amount, but it would be the ongoing maintenance and updates (care and feeding) that could cause a problem.
That said, I think we’d be fine without this.
For reference, at the ENS DAO, the working groups spend roughly 1.5 million per year on operations, 4 million per year to ENS Labs for development, and 3.5 million per year to 9 different service providers. This is all funded by roughly 18 million in ARR from the protocol.
This is done without a DAO website or DAO logo/branding. The ENS DAO’s logo is simply the protocol’s logo with a different color gradient in the background, and the only DAO website is a doc generator powered by markdown files in Github.
A potential frugal solution to this could be:
Logo using a slight variation on the Shutter logo
Website docs powered by GitHub
Provenance of sites/data through ENS records that are verifiable onchain as owned by the DAO, and can be updated by the DAO with hashes for IPFS pages that carry approved and sanctioned links.
Creating a logo and website can run from super simple to super complex.
I would suggest that Shutter DAO 0x36 discuss and then define the scope for both the logo and the website.
Clear scopes will allow service providers to create tailored quotations for the costs and timelines for implementation. They will also help Shutter DAO 0x36 members decide whether or not they support the proposal.
Disclaimer
I am sharing this comment in my personal capacity as an individual member of the Shutter community, and not in my official capacity as an employee of brainbot gmbh.